The 2011 Noosa ASpa Annual Conference was a coup in terms of defining a fresh new direction for The Australasian Spa Industry.
Kirien Withers, Spa Guru, and Managing Editor of Industry Magazine, Spa Australasia, wrote in the first issue of 2012; ‘At the recent ASpa conference, a new theme ran through the proceedings. Many of the key speakers said, either directly or by inference, that in their opinion our industry is at great risk. In my perception, the tide has turned’.
This was endorsed by Anne-Marie Cook, Spa Australasia’s Editor advocating sweeping away thoughts of a difficult year in 2011 and Kirien going on to remind us that it’s a changing landscape in people’s life, experience and times causing great uncertainty making time-out more important than ever before.
Despite the overwhelming consensus that the Industry was facing some difficulty and in need of a win both directionally and commercially, the synergy of the Speakers highlighted a glaringly huge opportunity for Spa; to embrace and own our client’s hidden agendas – or emotional wellbeing.
‘As the world’s population wakes up and realises that we really are now at the final hour where a safe and healthy lifestyle for our children and their children is being decided; we are all affected.’ Said Kirien. ‘We need to send a ripple of happiness into our sphere of influence so that our clients ‘float out in bliss’. By offering this level of care we will be truly future-proofing our careers, our businesses and the spa industry.’ ‘The quality of the time out and how nurtured and respected people feel will decide whether they come to us again and tell their friends about us’.
This view was also supported by Spafinder’s Shari Rosenberg who shared views on ‘the importance of giving back’, ‘using our power for good’ and ‘developing a culture of happiness in the workplace’
Spa R-evolution lays the solution out on a plate for every Spa Owner, Manager and Therapist to effortlessly implement the new direction in their business
http://www.mindyoga.com.au/a/Home/Spa-Revolution
Corinna White 23/2/11
